Samsung Bespoke Review: Is Samsung's AI-Powered Lineup Worth It?
Samsung's Bespoke range has quietly become one of the most talked-about names in kitchen appliances - and the demand is showing up in real numbers, not just headlines. In the past 20 days alone, Samsung Bespoke fridges ranked among our top 3 highest-grossing products in store, even with limited stock available. So we put together an honest look at what's actually driving that interest, and whether the Bespoke name lives up to it.
What Makes "Bespoke" Different From a Regular Samsung Fridge?
The short answer: customisation and AI. Samsung's Bespoke line is built around swappable door panels and finishes so the appliance matches your kitchen instead of the other way around, paired with AI-driven features - smart home screens, connected cooling, and energy-saving modes - layered on top of the same core refrigeration hardware Samsung has refined for years.
It's a premium tier, and the price reflects that. But three models currently in stock give a good sense of whether it's worth the jump.
Samsung Bespoke AI 3-Door French Door Refrigerator - Our Verdict
Samsung Bespoke AI 3-Door French Door Refrigerator (RF24BB620ES9EU) - €1,969.99
This is the model most people picture when they think "Bespoke." It uses Samsung's SpaceMax technology - thinner internal walls that free up more usable storage without increasing the fridge's external footprint - and comes with No Frost cooling to keep temperatures consistent without manual defrosting.
What we like: the 487L fridge capacity is genuinely generous for a French Door format, and the finish feels premium in person, not just in photos. Worth knowing: stock on this exact model is limited, so if the size and finish suit your kitchen, it's worth not sitting on the decision too long.
Samsung 654L Bespoke AI Series 9 Multi Door Plumbed Fridge Freezer
Samsung 654L Bespoke AI Series 9 Multi Door Plumbed Fridge Freezer (RM90F67CECEU) - €2,499.99
This is the flagship of the range currently in stock, and it shows. It's a plumbed model with an integrated water dispenser, a 60/40 fridge-to-freezer split, and Samsung's AI Home screen acting as a control centre for the whole unit - letting you manage settings and keep an eye on what's inside without opening the door.
What we like: at 654L total capacity, this is built for genuinely large households or anyone who does one big weekly shop rather than frequent top-ups. Worth knowing: because it's plumbed, factor in installation near a water line - it's not a straight swap-and-go like a freestanding model.
Samsung Bespoke All-in-One Washer Dryer
Samsung Bespoke All-in-One 18kg/11kg Heat Washer Dryer - Graphite (WD18DB8995BZT1) - €2,999.99
Bespoke isn't just fridges. This all-in-one washer dryer handles an 18kg wash and 11kg dry in a single unit, finished in a graphite tone that matches the rest of the Bespoke kitchen and utility lineup for anyone building a full Bespoke setup.
What we like: no need to shuffle laundry between two machines - wash and dry cycles run back to back in the same drum. Worth knowing: it's the highest-priced item in this review, positioned for households that want the all-in-one convenience and are furnishing a premium utility space to match.
Is Samsung Bespoke Actually Worth It?
If you want an appliance that looks intentional in your kitchen - not just functional - and you'll actually use the AI and connected features rather than ignore them after the first week, Bespoke earns its premium. The customisable panels and cohesive design language across fridges, freezers, and laundry appliances are hard to replicate with mix-and-match brands.
If you're mainly after reliable cooling and storage without paying for the design layer, Samsung's non-Bespoke ranges (or other brands in a similar price bracket) will do the job for less. The Bespoke premium is genuinely a design and ecosystem choice, not just a spec bump.
Frequently Asked Questions
Is Samsung Bespoke worth the extra cost over a standard fridge freezer?
If customisable design and a connected AI home screen matter to you, yes - the finish and features are a real step up. If you just want reliable cooling, a standard Samsung or another brand at a lower price point will perform similarly on the basics.
Does the Bespoke AI 3-Door French Door Refrigerator need a water plumbing connection?
No - this model doesn't require plumbing, unlike the Bespoke AI Series 9 Multi Door model, which is a plumbed unit with an integrated water dispenser.
Can I mix Samsung Bespoke fridges, freezers, and washer dryers in the same kitchen?
Yes - that's the point of the range. The finishes are designed to be paired across categories, so a Bespoke fridge and a Bespoke washer dryer in the same tone will look like a matched set rather than separate purchases.
Ready to see them in person? Browse the full Samsung Bespoke range at Irwin's Megastore, available with home delivery and click & collect. Stock on select Bespoke models is limited - current availability is shown on each product page.