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LG UR78 55" Smart 4K Ultra HD HDR LED TV (2023) | 55UR78006LK.AEK

LG UR78 55" Smart 4K Ultra HD HDR LED TV (2023) | 55UR78006LK.AEK

by LG
Save €250.00 Save €250.00
€729.99
€729.99 - €729.99
€729.99
€479.99
€479.99 - €479.99
€479.99

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Product Description

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.

The nature image with rock mountain facing each other from above and below shows the contrast and details.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

A view of nature, compared picture quality that non 4K content and upscaled 4K content.

*Image quality of upscaled content will vary based on the source resolution. 


A screen, depicting an image of a forest, having its brightness being adjusted for depending on the surrounding.

See UHD TV on a Whole New Scale

Experience your favourite content up-close with an ultra-big 4K UHD TV.

A UHD TV mount on wall behind a tabe with zen style setting.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.

A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.

WOW Interface

Diversified Settings

Enjoy better control of your soundbar through your LG TV's on-screen settings menu.

The interface to change settings is displayed on the TV screen.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.



My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

Quick Card

Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

"The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter"

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Image showing a couple watching a show using an LG UHD TV.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*Support for FILMMAKER MODE™ may vary by country.

FILMMAKER MODE™

Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The rings of power, sky showtime's TOP GUN, and LG CHANNELS' leopard.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Image showing settings and game dashboard displayed while running a gaming software.

Game Optimizer
Image showing left half of an image without HGiG while right half with HGiG to show contrast.

HGiG
Image showing GeForce NOW on LG UHD TV, featuring shows and games.

Cloud Game

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.



*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country

Technical Specifications

PICTURE (DISPLAY)
Display Type
4K UHD LED
Display Resolution
4K Ultra HD (3,840 x 2,160)
Backlight Type
Direct
Refresh Rate
50Hz Native

GAMING
HGIG Mode
Yes
Game Optimiser
Yes (Game Dashboard)
ALLM (Auto Low Latency Mode)
Yes

AUDIO
LG Sound Sync
Yes
Sound Mode Share
Yes
Simultaneous Audio Output
Yes
Bluetooth Surround Ready
Yes (2 Way Playback)
AI Sound Clear Voice Pro
AI Sound (Virtual 5.1 Up-mix) Yes
Audio Output
20W
AI Acoustic Tuning
Ready
Audio Codec
AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC,
MP2, MP3, PCM, WMA, apt-X (Refer to
manual)
Speaker Direction
Down Firing
Speaker System
2.0 channel

CONNECTIVITY
SPDIF (Optical Digital Audio Out)
x1
Simplink (HDMI CEC)
Yes
HDMI Audio Return Channel
eARC (HDMI 2)
Bluetooth Support
Yes (v 5.0)
Ethernet Input
x1
HDMI Input
x3 (supports 4K 120Hz, VRR, ALLM as
specified in HDMI 2.1 on all ports)
CI Slot
x1
RF Input (Antenna/Cable)
x2
USB Input
x2 (v 2.0)
Wi-Fi
Yes (Wi-Fi 5)

PICTURE (PROCESSING)
AI Brightness Control
Yes
Picture Processor
α5 AI Processor 4K Gen6
HDR (High Dynamic Range)
HDR10 / HLG
AI Upscaling
4K Upscaling

FILMMAKER MODE™
Yes
Dynamic Tone Mapping
Yes
Picture Mode
9 modes (Vivid, Standard, Eco, Cinema, Sports,
Game, Filmmaker, ISF Bright Room, ISF Dark
Room)

SMART TV
Operating System (OS)
webOS 23
ThinQ
Yes
USB Camera Compatible
Yes
Works with Apple Airplay2
Yes
Sports Alert
Yes
Family Settings
Yes
Full Web Browser
Yes
Magic Remote Control
Ready
Smartphone Remote App
Yes (LG ThinQ)
Intelligent Voice Recognition
Yes
LG Channels
Yes
Who.Where.What?
Yes

ACCESSIBILITY
High Contrast
Yes
Grey Scale
Yes
Invert Colours
Yes

EAN CODE (BARCODE)
EAN Code (Barcode)
8806087094930

DIMENSIONS AND WEIGHTS
TV Dimensions without Stand (WxHxD mm)
1235x715x57.5
Packaging Weight (kg)
18.9
TV Dimensions with Stand (WxHxD mm)
1235x780x230
TV Stand (WxD mm)
948x230
TV Weight without Stand (kg)
14.0
TV Weight with Stand (kg)
14.1
VESA Mounting (WxH mm)
300x300
Packaging Dmensions (WxHxD mm)
1360x810x162

POWER
Power Supply (Voltage, Hz)
AC 100~240V 50-60Hz
Standby Power Consumption
Under 0.5W

ACCESSORIES INCLUDED
Remote
Standard Remote
Power Cable
Yes (Detachable)
Remote Control Batteries
Yes (AAA x 2)