Samsung Autumn Cashback

Buy this TV and get a €360 Cashback with the Samsung Autumn Cashback promotion!

Purchase between 23rd September 2026 and 27th October 2026 to claim up to €480.

Claim Dates: 22nd October 2026 – 25th December 2026. Samsung Electronics (UK) Limited. ROI residents aged 18+ or registered companies only. Participants who purchase a selected new Samsung product between 23.09.26 – 27.10.26 froma participating retailer are eligible to claim cashback, paid via SEPA bank transfer. Claims must be submitted between 30 and 60 days from the date of purchase at https://samsungoffers.claims/2026cashbackIE with the date of purchase counting as day 1. Maximum 5 claims per household or registered business. For full T&Cs and eligible models, please see the website.

Product Description

The biggest screen in the S90H range, for the biggest room in the house

The 77" S90H is as large as this OLED line goes, built for a proper home cinema wall rather than a corner unit. It carries the same Glare Free screen and Vision AI processing as the rest of the range, and at this size Samsung builds the panel with a brightness edge to keep HDR highlights punchy across all 77 inches.

OLED Panel
Self-lit OLED pixels switch off individually for true black at any size, and at 77" that means no backlight blooming around bright objects — the panel used at this size is tuned for extra brightness headroom compared with the smaller S90H screens.

Glare Free Screen
Samsung's matte Glare Free coating scatters reflections rather than mirroring the room back at you, which matters even more on a screen this large in a bright room.

NQ4 AI Gen3 Processor & Vision AI
The NQ4 AI Gen3 processor runs 4K AI Upscaling Pro to bring lower-resolution sources up to the standard a 77" screen demands, alongside Vision AI features like Click to Search and Live Translate.

165Hz Gaming Performance
Four full-bandwidth HDMI 2.1 ports support up to 165Hz refresh, AMD FreeSync Premium Pro and NVIDIA G-SYNC compatibility, turning the 77" into a genuine big-screen gaming display as well as a home cinema TV.

HDR10+
HDR10+, HDR10 and HLG are all supported with OLED HDR Pro tone-mapping, taking advantage of this size's brighter panel for HDR highlights that hold up across a large screen area.

Dolby Atmos with Object Tracking Sound Lite
A 2.1-channel speaker system with Object Tracking Sound Lite and Dolby Atmos decoding handles dialogue and effects on its own, with Q-Symphony to bring a Samsung soundbar into the mix for a proper home cinema setup.

Tizen Smart Hub
The 2026 Tizen platform bundles Netflix, Disney+, Prime Video and Samsung TV Plus, with built-in Alexa, Bixby, Google Cast and Apple AirPlay.

Slim Design
Despite its size, the 77" keeps a slim profile and mounts close to flush against the wall on a VESA bracket, with the included SolarCell remote recharging from ambient light.

Connectivity
Four HDMI 2.1 inputs (one with eARC), two USB ports, built-in Wi-Fi and Bluetooth, optical digital audio out and Ethernet cover a full multi-source home cinema setup.

Features

• 77" self-lit OLED panel, Samsung's largest S90H screen size
• Brighter panel variant at this size for stronger HDR highlights
• Samsung Glare Free anti-reflective screen coating
• NQ4 AI Gen3 Processor with 4K AI Upscaling Pro
• Vision AI: Click to Search, Live Translate, Vision AI Companion
• Up to 165Hz refresh with 4 x full-bandwidth HDMI 2.1 ports
• AMD FreeSync Premium Pro and NVIDIA G-SYNC compatible
• HDR10+, HDR10 and HLG support
• Dolby Atmos audio with Object Tracking Sound Lite and Q-Symphony
• Tizen Smart Hub with built-in Alexa and Bixby

Specifications

Warranty
1 year manufacturer warranty as standard, extendable to 5 years free of charge by registering the product with Samsung within 90 days of purchase
Model
QE77S90HATXXU
Screen Size
77"
Display Technology
OLED, Glare Free screen (brighter panel variant at this size)
Resolution
3840 x 2160 (4K UHD)
Processor
NQ4 AI Gen3 Processor
Refresh Rate
Up to 165Hz (Motion Xcelerator)
HDR
HDR10+, HDR10, HLG
Audio Output
2.1-channel, Dolby Atmos, Object Tracking Sound Lite
Smart Platform
Tizen (2026)
HDMI
4 x HDMI 2.1 (1 x eARC)
USB
2 x USB
Wi-Fi
Built-in
Bluetooth
Built-in
Voice Assistants
Bixby, Alexa, Google Assistant
Dimensions (W x H x D, panel without stand)
1718.5 x 987.6 x 44.9mm (with-stand height: confirm on box)
Weight
Approx. 34.8kg (confirm with/without stand on box)
Colour
Black
Energy Rating
G (confirm current EU label on box)

Package Contents
Samsung 77" S90H OLED TV x1
Stand/Pedestal x1
SolarCell Remote Control x1
Power Cable x1
Quick Start Guide x1