Smart Watch & Fitness Tracker Trends: What Everyone Is Loving Right Now
Shopping for a smart watch can feel overwhelming — there are dozens of brands, prices from €40 to €400, and every product claims to be the one you need. So instead of another generic “best smart watches” list, we’ve put together a practical guide based on what's actually proving popular with our customers this month: simple, useful trackers that don’t cost the earth, with a few feature-packed and premium options for anyone ready to spend a bit more.
Here’s our pick of the range, grouped by budget, so you can find the right one for you.
This Month’s Customer Favourite: Samsung Galaxy Fit 3
If you only read one section of this guide, make it this one. The Samsung Galaxy Fit 3 has been our best-selling smart watch this month, and it’s easy to see why. At under €40, it tracks heart rate, sleep and over 100 workouts, all on a slim, comfortable band with a bright AMOLED display and up to 13 days of battery life. It’s the easiest starting point if you want to see what a fitness tracker can do for you, without a big outlay.
Shop the Samsung Galaxy Fit 3 – €39.99 →
Budget Fitness Trackers (Under €60)
Perfect if you want the basics — steps, sleep, heart rate and notifications — without spending a fortune.
Samsung Galaxy Fit 3 – Grey — €39.99
Our top seller this month. Slim band, bright AMOLED display, up to 13 days of battery life.
Xiaomi Smart Band 9 – Glacier Silver — €39.99
A great entry point if you’re building out a wider smart home and lifestyle setup — simple, reliable activity tracking at a low price.
Xiaomi Redmi Watch 5 Lite – Light Gold — €59.99
Want a bigger screen and a proper watch face rather than a slim band? This is the natural step up, and it’s still comfortably under €60.
Feature-Packed Mid-Rangers (€60–€150)
This is where you'll find built-in GPS, deeper health tracking, and a fuller smartwatch experience — ideal if you're training for something specific or just want more from your watch day to day.
Xiaomi Smart Band 9 Pro – Moonlight Silver — €49.99
One of our most popular mid-range picks. A bigger 1.74″ AMOLED display and an aluminium body for anyone who found the standard Band 9 a little basic.
Fitbit Charge 6 by Google — €109.99
A steady favourite across all three colourways. It's the only tracker in our range with Google Maps and Google Wallet built in — a great upgrade if you're moving on from an older Fitbit.
Obsidian/Black · Silver/Porcelain · Coral/Gold
Xiaomi Watch S4 – Black — €149.99
A proper round smartwatch face with classic looks, dual-band GPS and a comprehensive health suite — for anyone who wants a watch that looks like a watch, not just a fitness band.
Fitbit Versa 4 — €149.99
Built-in GPS and a 6-day battery make this the one to reach for if you're training for something specific, rather than just tracking daily activity.
Black/Graphite · Sand/Copper Rose
Premium Smartwatches (€180+)
If you want your smart watch to double as your everyday watch — with full app support, LTE, or genuinely long battery life — this is where to look.
Samsung Galaxy Watch 7 – 40mm — €229.99
Samsung’s mainstream Wear OS smartwatch, with a BioActive sensor and sapphire glass. A great upgrade if you're coming from an older Galaxy Watch.
Cream · Green
Samsung Galaxy Watch 6 Classic – Black — €194.99
For anyone who wants a more traditional watch feel — the rotating bezel model brings a classic look alongside all the smart features.
Huawei Watch GT 6 – 46mm, Stainless Steel/Brown Strap — €179.99
Tired of charging your watch every night? This one lasts up to 21 days on a single charge, with a bright 3,000-nit AMOLED display.
Huawei Watch GT4 – 41mm, Stainless Steel — €249.99
A smaller, more elegant case size — a great option if you found the 46mm models a bit bulky on the wrist.
Huawei Watch GT 4 – 46mm, Stainless Steel/Green — €269.99
A striking geometric case design, with all-day SpO2 and stress tracking layered on top of the standard GT feature set.
Samsung Galaxy Watch 8 – 44mm LTE, Graphite — €399.99
The most capable watch in our range. Built-in LTE means you can leave your phone at home and still stay reachable.
Huawei Watch 5 – 46mm, Titanium — €329.99
The flagship of the range: aerospace-grade titanium and Huawei’s X-TAP multi-sensing health technology. If you want the best we’ve got, this is it.
Not Sure Which One to Pick?
Here’s a simple way to think about it:
- Just want the basics? Go for a band like the Galaxy Fit 3 or Xiaomi Smart Band 9 — step counts, sleep and heart rate at the lowest price.
- Training for something specific? Look for built-in GPS, like the Fitbit Charge 6, Fitbit Versa 4 or Xiaomi Watch S4.
- Want it to be your everyday watch? Go premium with a Galaxy Watch 6/7/8 or a Huawei Watch GT/Watch 5 — you'll get app support, longer battery life, and in some cases LTE.
Ready to find yours? Browse the full range, filter by brand and price, and compare specs side by side.
Shop Smart Watches & Wearables at Irwin’s Megastore →
Prices correct at time of writing and subject to change — check each product page for the latest price and availability.